In the age of industrial advancement, technological revolution, globalisation, computer based information processing and fastness mindism of the modern man need corresponding changes in organisational setting and managerial functions inviting many challenges and widening opportunities for achieving organisational excellence. Achieving organisational excellence is only possible when we give proper weightage to human resource in true sense and human psychology should be given the top priority in resolving all the problems. Until and unless human being in any organisation is not fully satisfied with the functioning, work culture and environment of the organisation, how can be dreamt for the quality or excellence. Considering this philosophy in mind the Editors of this book have compiled and edited useful, informative and significant articles of theoretical and empirical nature which were contributed by the eminent personalities and teachers of Psychology, Education, Management, Organisational Behaviour and consultants in the industrial set up, I.T. Experts and top in five major sections- (i) Cognitive Horizon, (ii) Recognising Human Resources, (iii) Towards Achieving Organisational Excellence, (iv)Influencing Consumer Behaviour and (v) Copying the Behavioural Manifestations. Thus this book is meaningful and useful, where every one is concern about excellence whehter it is quality of life, managerial effectiveness or organisational excellence. This book will provide the wider spectrum of understanding about human behaviour and their psychological make up and copying strategies and useful for the readers who are studying professional courses viz. - MBA, MCA ,Engineering and Organisational Executions, Teachers working at any level.
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